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American fashion designers take center stage at the US presidential inauguration - CNN

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Written by Allyssia Alleyne, CNN

Contributors Tawanda Scott, CNN

America's fashion industry was given a boost of confidence on inauguration day as President-elect Joe Biden, Vice President-elect Kamala Harris and future First Lady Jill Biden attended the day's events wearing looks from the country's designers.

Harris stepped out in purple wearing two Black designers: Christopher John Rogers, from Baton Rouge, Louisiana, and Sergio Hudson of South Carolina.

Vice President-elect Kamala Harris and her husband Doug Emhoff attend services at the Cathedral of St. Matthew the Apostle with Congressional leaders prior to the inauguration ceremony.

Vice President-elect Kamala Harris and her husband Doug Emhoff attend services at the Cathedral of St. Matthew the Apostle with Congressional leaders prior to the inauguration ceremony. Credit: Chip Somodevilla/Getty Images

Rogers and Hudson are among the most buzzed-about Black designers working today, with both having dressed former FLOTUS Michelle Obama and Beyoncé. While the pair are both known for their inventive use of color and dramatic silhouettes, Harris went for more pared-down look, in line with her usual, more minimal sensibilities.

President-elect Biden and the Second Gentleman, Douglas Emhoff, both wore suits by Ralph Lauren, a standard-bearer for luxury Americana for more than 40 years.

U.S. President-elect Joe Biden and Dr. Jill Biden attend services at the Cathedral of St. Matthew the Apostle with Congressional leaders prior the inauguration ceremony.

U.S. President-elect Joe Biden and Dr. Jill Biden attend services at the Cathedral of St. Matthew the Apostle with Congressional leaders prior the inauguration ceremony. Credit: Chip Somodevilla/Getty Images

Jill Biden, meanwhile, wore a blue tweed coat with velvet cuffs, and a dress embellished with Swarovski crystals and pearls (as well as a matching face mask) designed by Colorado-born designer Alexandra O'Neill of the emerging American label Markarian. "It is an incredible honor to dress Dr. Biden today. I am so humbled to be even a small part of American history," said O'Neill in an email to CNN Style.

Founded in 2017, the luxury brand, whose A-list clientele includes Lizzo, Priyanka Chopra and Kate Hudson, works on a made-to-order basis out of New York City's historic Garment District.

A sketch of Jill Biden's inauguration ensemble by Alexandra O'Neil of Markarian.

A sketch of Jill Biden's inauguration ensemble by Alexandra O'Neil of Markarian. Credit: Courtesy of Markarian NYC

The fact that the Bidens, as well as Harris and Emhof, opted for American designers, could signal a return to an America-first approach to White House dressing seen during the Obama administration.

While Melania Trump showed a preference for established European designers during her four years as First Lady (she left the White House for the last time this morning in a buttoned-up Chanel jacket, and Dolce & Gabbana dress), her predecessor, Michelle Obama, often used her platform as an opportunity to champion American talent, from independent designers including Jason Wu, Isabel Toledo, Thom Browne and Naeem Khan, to more accessible brands like J. Crew.

Barack and Michelle Obama for the 59th Presidential inauguration

Barack and Michelle Obama for the 59th Presidential inauguration Credit: Patrick Semansky/AP

Purple reign

Harris wasn't the the only high-profile attendee to opt for purple: Michelle Obama and former First Lady Hillary Clinton also wore looks in shades of the color by Sergio Hudson and Ralph Lauren respectively.

Hillary Clinton also chose to wear purple on inauguration day.

Hillary Clinton also chose to wear purple on inauguration day. Credit: Rob Carr/Getty Images

Purple, a combination of Democrat blue and Republican red, has long been seen as the colour of bipartisanship. It was also one of the official colors of the women's suffrage movement, symbolizing loyalty to the cause.

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American fashion designers take center stage at the US presidential inauguration - CNN
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