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Allyship reaches an awkward stage - Axios

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"Allyship" peaked as a hot term after the racial justice protests in the summer of 2020. Since then, its meaning and impact have been complicated by questions over what it looks like in action — what's "performative" or real.

Why it matters: Activists for racial justice say allyship is the support and empathy from other groups that forces change — think the end of South Africa's apartheid system and the 1960s civil rights movement.

Movements don't die, even when moments — like protests over George Floyd's death — come and go, says Ai-jen Poo, founder of the National Domestic Workers Alliance.

  • "Real allyship is when the spotlight isn't on and when you're not in a moment: What are you doing to help strengthen the ecosystem of leadership that makes movements possible?"

State of play: Black Lives Matter rallies last summer raised awareness of discrimination and injustice for nearly all underrepresented people — not just Black Americans.

  • The BLM protests gave rise to rallies against anti-Asian hate, recognition of harmful Indigenous stereotypes, and awareness of violence against trans people.

Yes, but: Social support fatigue has set in and even set into motion a political backlash. This year's crusade against critical race theory is one example.

  • Searches for the word "allyship" peaked near the height of the Black Lives Matter rallies and has never recovered, per a Google Trends analysis.
  • Similarly, terms related to Asian hate peaked in the spring this year.
  • Fear of shame or saying the wrong thing often outweighs fear of the status quo, leading to inaction, says Emani Cannady, an organizer with the Black-led prison abolitionist group Harriet's Wildest Dreams.

The big picture: Allyship in the workplace is just as fraught with gaps.

  • At work, 77% of employees consider themselves allies to women of color, but only 21% consistently advocate for new opportunities for them, according to a McKinsey and Lean In 2021 report on women in the workplace. Just 10% mentor or sponsor women of color.
  • "The thing about allyship is it has to show up in everything — your day-to-day actions — [and that's] where a lot of employees don't always recognize where they have an opportunity to step up," said Jess Huang, a partner at McKinsey.

What they’re saying: "It's important to qualify who is this allyship thing new for, or uncomfortable for?" says Jodi-Ann Burey, a speaker and writer who works at the intersections of race, culture and health equity.

  • That means potential allies need to let go of their own fears of a negative response, according to Cannady. "What’s important to you ... helping or your feelings?"

The bottom line: "Allyship is a verb," Cannady said.

  • "We need people to stand up and take the problems born of oppression as their own," says Burey.

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Allyship reaches an awkward stage - Axios
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